Festival

OMR Festival

Name: OMR Festival
Start: 2027-05-03
End: 2027-05-05
Location: Hamburg Messe

The festival for the digital universe.

May 3–5, 2027
Hamburg, Germany
In-person

Get tickets Official website

About

OMR Festival is Europe's leading event for marketing and the digital economy: two Hamburg Messe halls' worth of stages, masterclasses and expo, drawing around 70,000 attendees. Grown from a Hamburg conference into a full-blown festival since 2015, it pairs global keynote names with hundreds of practical masterclasses — and an exhibitor floor where the DACH marketing industry does a year's worth of business in two days.

Who it's for: Marketers, digital economy professionals and brands

Organized by OMR (Ramp 106 GmbH)

MarketingDigital EconomyTechnology

Speakers: 800+
Exhibitors & partners: 1,000+
Attendees: 70,000 (2026 edition)
Masterclasses: 300+

Key facts

Attendees70,000 attendees at the 2026 editionSource
Program800+ speakers and 300+ masterclassesSource
Expo1,000+ exhibitors and partnersSource

Facts on this page are verified against the linked sources.

Speakers

View all speakers

Meredith Whittaker
President
Signal
Speaker
Nick Turley
Head of ChatGPT
OpenAI
Speaker
Kat Cole
CEO
AG1
Speaker
Tom Brady
7x Super Bowl Champion Quarterback
NFL (retired)
Speaker
Scott Galloway
Professor & Author
NYU Stern School of Business
Speaker
Heidi Klum
Entrepreneur, TV Star & Supermodel
Independent
Speaker
Christian Sewing
CEO
Deutsche Bank
Speaker
Roland Emmerich
Film Director & Producer
Independent
Speaker

Agenda

Day 1Opens with masterclasses and side events only — no keynotes or exhibits yet.
Days 2–3The full festival: keynotes, panels, masterclasses, guided tours, exhibits and live concerts.
Guided Tours200+ curated, themed walking tours of the exhibitor floor.
JourneysThemed content tracks that bundle sessions together by topic.
Six StagesSix parallel stages — Conference, HBO Max, Yellow, Purple, Blue and Food — running side by side.